Sports + Entertainment Partnership Strategy
Premier, leading-edge, and measureable sports and entertainment marketing partnership strategy from a 30-year NBA league office, NASCAR, NIKE, and NBA team front office executive who has closed and led massive-reach, business-shifting partnerships with over 100 global sports & entertainment properties, Hall of Fame and Heisman Trophy-winning athletes, and Oscar & Grammy-winning artists.
100+ Partnerships With Global Sports & Entertainment Leaders
The Partnership Strategy Sprint
A laser-focused, leading-edge partnership strategy and activation plan your team can execute immediately, built in 3 weeks.
Designed for CMOs, heads of partnerships, founders, and PE-backed portfolio companies that need speed, clarity, and an executable plan to leverage partnerships for immediate growth — not a months-long agency retainer.
Delivered by:
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A former executive from 4 major sports brands who led 100+ global partnerships.
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Builder of the NBA’s Los Angeles office and architect of multiple first-ever major sports league strategies.
What You Get in the Sprint
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Diagnostic of your partnership landscape
Clarifies where partnerships can unlock growth — whether you're starting from zero or need to re-architect existing deals — and identifies the highest-value opportunities.
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Strategic roadmap with precise partnership directionsCategory strategy, property selection, talent alignment, activation architecture, and a measurement model that defines what success looks like.
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Execution plan your team can implement immediately
Messaging frameworks, outreach strategy, valuation logic, deal structure guidance, and risk analysis.
Deliverables
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15–20 page Partnership Strategy Document
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Market analysis with category benchmarks
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Partnership architecture (sports, entertainment, creators, events)
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Recommended property/talent list + rationale
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12-month activation blueprint
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Measurement KPIs + ROO model
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Executive debrief session (60–90 min)
Timeline
3 weeks, fixed.
Week 1: Inputs + diagnostic
Week 2: Strategy development
Week 3: Delivery + executive review
(Sprint. No drawn-out consulting cycle.)
Price
Investment: $15,000
Agencies charge $25K–$50K for similar strategy, delivered over 3–4 months with junior teams.
This Sprint gives you senior expertise, clarity, and a fully executable plan, in 3 weeks.
Request a Sprint Consultation
A 15-minute call to determine fit and scope.
About Zane
One of the most innovative and accomplished partnership leaders in sports and entertainment, Zane Stoddard has spent 30 years building market-shaping, brand-building, engagement and revenue-driving collaborations for more than 100 global brands. His work spans the NBA league office, NIKE, NASCAR, and an NBA team front office, including two decades leading the Los Angeles offices for both the NBA and NASCAR.​
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A sought-after industry voice, Zane has been featured in many major media
Zane Stoddard
outlets and has spoken at leading sports and entertainment business conferences, including the Variety Sports & Entertainment Summit (3x), Sports Business Journal Summit (3x), Octagon Sports Marketing Symposium, the NASCAR Marketing & Communications Summit (4), and universities, including USC, ASU, UCLA, Arizona, Texas A&M, West Virginia, San Diego State, Loyola Marymount, Grand Canyon, and Samford.
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Zane has also served on Boards for the University of Arizona’s Eller College of Management Executive Education Program and Nickelodeon’s Kids’ Choice Sports Awards.
Featured In
Impact
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​Launched the NBA’s Los Angeles office, the first West Coast league operation in professional sports.
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The only executive to lead LA operations for both the NBA and NASCAR, managing for a combined two decades.
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​​Tapped as 1 of only 5 NASCAR executives (out of 1,200) to lead “one of the largest marketing initiatives undertaken by a U.S. sport” (Northwestern Kellogg School of Management).
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Architected NASCAR’s first youth, content, and influencer marketing strategies, delivering multibillion-scale reach in next-gen, youth, and diverse audience segments.
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Developed 100+ major sports and entertainment partnerships with the NFL, Netflix, ESPN, Disney, NCAA, Universal, Hall of Fame athletes, and global influencers.
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Featured industry thought leader across dozens of major media outlets, including, USA Today, Bloomberg, Los Angeles Times, Variety, NBC, ESPN, and FOX Sports.
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